Honolulu was named the ninth top leisure destination based on bookings and social media mentions, according to a new study by Adobe.
Adobe (Nasdaq:ADBE) recently published its 2015 Adobe Digital Index Summer Travel Report based on aggregated and anonymous data from Adobe Marketing Cloud. It found that January was the best month to fly to to Honolulu and while hotel room rates were cheapest in September.
The top five domestic leisure destinations this summer are Washington D.C., Los Angeles, New York, Las Vegas and San Francisco.
In a separate report based on the responses of 1,000 U.S. consumer who have travel plans this summer, it found 7 percent year-over-year growth in online travel bookings, with overall spending for summer topping $65 million. It said the average consumer will spend $2,788 on their summer travel with 57 percent of that being online.
It said this would be the first year that purchases on smartphones will surpass purchases on tablets, and says $1 our of every $5 spent on summer travel will come from mobile devices.
Pacific Business News